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Audience and Purpose


Planning is key to producing quality writing. The first factors to consider while planning are your audience and your purpose.

When considering your audience, practice empathy: that is, put yourself in their shoes. What is their goal in reading your document? To evaluate your writing and analytical skills? To discover a new way of looking at some issue or a solution to some problem?

Your purpose will depend to some extent on your audience. What point do you want to prove? 
What do you want the reader to learn? What information do you need to share to achieve your purpose?

When writing course papers, your audience and purpose may seem straightforward: you are writing exclusively for your instructor, with the goal of receiving a high grade. At the same time, these papers provide an excellent opportunity for you to practice writing with wider-ranging purposes for a larger audience. For this reason, your instructor will generally expect you to write as if for a larger audience made up of curious but skeptical readers who lack expertise in your field and need key terms and concepts explained.

The following links include questions to ask yourself when considering audience and purpose.

 

Audience and Purpose Links

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All-Topics Index


The following index makes searching for a specific topic easier and links to the appropriate place in the sequenced material. We think we have most of them, but please email us at writingcenter@nps.edu if we are missing something!

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A

abbreviations

abstracts

academic writing

acronyms

active voice

apostrophes

argument

article usage

assignments, understanding them

audience

 

B

body paragraphs

brainstorming

building better sentences tips

 

C

citations

citation styles

clarity

clustering

coaching sessions, about

colons

commas, FANBOYS

commas, introductory

commas, list

commas, nonessential elements

commas, Oxford

commonly confused words 

compare-and-contrast papers 

concision

conclusions

conjunctive adverbs

coordinating conjunctions

copyright and fair use

critical thinking  

 

D

dangling modifiers

dashes

dependent marker words

double submission of coursework

drafting

 

E

edit your own work

editing – outside editors

exclamation points

executive summary

 

F

FANBOYS

FAQs

footnotes

free-writing

 

G

gerunds

grammar

group writing

 

H

hyphens

 

I

ibid.

introductions

 

J

Joining the Academic Conversation

 

L

LaTeX

library liaisons 

literature reviews 

logic and analysis 

 

M

memos

methodologies

 

N

note-taking

numbers

 

O

organization

outlining

Oxford comma

 

P

paragraph development 

parallelism

paraphrasing

parts of speech

passive voice

periods

persuasion

phrases and clauses

plagiarism, how to avoid through citations

plain language

polishing

prepositional phrases 

prepositions

pronouns

punctuation

purpose of research

 

Q

questions

quotation marks 

quoting

 

R

reading with intent

redundancies                                                                

reference software

reflection papers 

research

research questions

reverse outlining 

revising passive voice into active voice

revision

roadmaps                                            

run-on sentences 

 

S

self-citing

semi-colons

subjects, grammatical

significance

so-what?

spelling

standard essay structure

STEM/technical writing 

style

subject/verb agreement

 

T

technical writing

that vs. which

thesis writing

thesis advisors

thesis process overview

thesis process tips

thesis proposals – common elements                                                     

thesis statements

tone, professional

topic sentences 

transitions

types of papers

 

U

United States or U.S.?

 

V

verbs and verb tense

 

W

which vs. that

Why write?

writer’s block 

writing process